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The secret to a successful, long-lasting small business is to always think about your long term goals and how to achieve them. Never be satisfied with where the business is today; instead think about what the business can become in the years ahead. Push yourself to dream big and allow yourself to enjoy the small achievements along the way. Continue Reading
The power of social media is so huge and affects just about every aspect of a company. Today, people live in a time of “now-ism” and micro-blogging, and they get their news and updates instantly. Communication is now a two-way street between your consumer and your business. This conversation allows you to know exactly what your fans want from your company, what they expect and, sometimes, what they’re not happy with. It can be intimidating, and for some CEOs, the tendency may be to fight it. It’s imperative that you understand how much power the customer holds with these platforms and that your business embraces social media and leverages it to the best of your abilities. Make sure there is a social media strategy and make sure it is consistent across the various channels of your business. For businesses that are social media savvy, the sky is the limit. Continue Reading
Run your business in a way that reflects your own personality. Don't try to be something you're not. Continue Reading
Our 'Let's Get Lit Candles' business grew out a night of a few Jamesons at a local tavern while brainstorming new ideas for business. Continue Reading
The question of whether to manufacture here is too often dismissed out of hand. We emphasize that our products are Made in the U.S.A. Continue Reading
If you ever have one of those great ideas, you have to take a leap of faith. I did, and I can say, it's great to be on the other side of 'Why Didn't I Think of That?' Continue Reading
The opportunity to create a positive impression is a doorway that should never be ignored. Whether it's with your customers, your employees, or your business partners, it can often be the details that say the most. Continue Reading
It is extremely important to start with a solid hiring practice, including criminal background checks and drug testing. Often, we can trace an employee theft back to bad or weak hiring processes. Continue Reading
Even when an employee is competent in terms of getting the work done, a bad attitude or pattern of disruptive behavior can be poisonous to the whole environment and make others less productive. Nip it in the bud, to set the tone for the kind of organization you want to be. Continue Reading
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