The Next Big Idea? Butch Bakery, Cupcakes for Guys
David Arrick was intrigued by the cupcake craze, but realized all the tasty offerings out there seemed, well, a little girly. So he cashed in his 401(k) and began selling "aesthetically masculine" cupcakes made with beer, bacon and other manly ingredients. Continue Reading
Soren Petersen: Luck as a Competitive Advantage in Design



