DEA Waging Behind-The-Scenes Hemp War
Gym Offers Beach Body Telephone Hotline
Amazon.com Named World's Top Brand
A new report ranks Amazon.com the No. 1 brand in the United States and the world, thanks to a blend of brand and pricing strategies. Continue Reading
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Choosing a Company Name: 5 Things You Need to Know
What's in a name? As it turns out, a lot. How to choose a company name that will resonate with customers -- and help establish your brand. Continue Reading
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What Are the Best and Worst Company Logos?
The recent backlash against the Gap's rebranding served as a reminder of how effective -- or disastrous -- logos can be. From McDonald's and Nike to Sears and Mercedes, a look at some of the best and worst of all time. Continue Reading
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What Are Today's Best and Worst Brands?
From Apple and Red Bull (the good) to Taco Bell and Facebook (the bad) to BP and Goldman Sachs (the ugly), our panel of experts rate the brands that resonate with consumers and the ones that fall flat. Continue Reading
