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Getty Images

Choosing a Company Name: 5 Things You Need to Know

3/06/11 at 5:00 PM

What's in a name? As it turns out, a lot. How to choose a company name that will resonate with customers -- and help establish your brand. Continue Reading

Corbis
Corbis

Survey Says: Truth in Advertising? Maybe Not

12/16/10 at 5:30 PM

New research reveals some interesting trends about who does -- and does not -- trust advertising. Continue Reading

Getty Images
Getty Images

New York Marathon Runners Selling Ads on Their Bodies

11/02/10 at 7:30 PM

Hot shots from the technology and media worlds will write company names and Twitter handles on their bodies during the New York City Marathon -- for $500 a pop. Continue Reading

Getty Images
Getty Images

Survey Says: Businesses Spending More on Marketing, Tech

6/11/10 at 1:30 PM

New surveys reveal where entrepreneurs plan to spend this year, why men are clipping coupons, and more. Continue Reading

Corbis
Corbis

Internet Marketing: 5 Things You Need to Know

6/04/10 at 7:00 PM

The Internet has become the most important marketing tool for many businesses. How to attract new customers, track what they do, and keep them coming back. Continue Reading

Tanning Industry Burned by Misleading Ads

5/20/10 at 3:00 PM

The Federal Trade Commission has banned ads touting the health benefits of indoor tanning. Continue Reading

Steve Strauss
Steve Strauss

The Secret Behind ''Word of Mouth'' Advertising

5/18/10 at 4:00 PM

Word of mouth is considered the most effective forms of advertising. And often, it's free. So what's the best way to actually get it? Continue Reading

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    "People love seeing who is behind the company and they love hearing what you have to say -- not necessarily selling but giving tips on what ...
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    "Small businesses leaders should always devote time and effort to involving themselves in their local communities. Whether you're in a large ...
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    "You need to recognize talent and reward your key executives within your company. One of the key strategies to maintaining top talent is to ...
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