Wes Hurt's dream of opening a successful cupcake shop is coming true in a big way in his native Austin, Texas. Two years after opening, the question isn't whether this business can grow, but can this entrepreneur manage the growth?

Most experts will tell you that a business plan is essential to success and growth. However, taking the wrong approach to it can be fatal to your business. Click here to check out Hey Cupcake! founder Wes Hurt's take on how business plans can sometimes go wrong.

At times in business, the difference between what you want and what you need comes down to cost/benefit analysis and prioritization. The actions you take now affect where your business will be later on. Should you invest in definite, short-term gains or long-term potential?

Wes Hurt couldn't sleep. His mind kept tossing and turning to the new location he had settled on for his business. It had seemed like a perfect spot, close to some of the most trafficked areas in Austin, Texas. But he had come to realize that the location where he was going to open his fourth mobile cupcake trailer, the latest addition to the Hello Cupcake empire he was creating was all wrong. It was doomed.