Online Business Resources

When businesses try to market products and services via endorsements on blogs targeted at moms, it pays to understand the rules of the road.

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Blog platforms are a cheap and easy way to build your brand online. If your small business has a website (and it should), click here to see the four main needs of your new website.

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Ever wondered how Zappos.com garnered such a following and became a shoe-selling powerhouse? Click here to see how the footwear e-tailer's CEO, Tony Hsieh, builds a brand through public speaking.

A small business should keep a close eye on its brand's online reputation. Gaming Web site co-founder Tom Kurz explains how The Escapist does it.

The catchy jingle for The Red House Furniture Store says it all, but doesn't totally do it justice: "Where black people and white people buy furniture." It's helped make The Red House an Internet sensation thanks to a campy YouTube ad that's gotten nearly a million views by using racial harmony to sell sectional sofas and grandfather clocks.

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If you've ever wanted to make last-minute changes to an Excel spreadsheet or charge someone's credit card on the go, click forward to see these and other convenient mobile applications you'll surely want to pick up.

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Are you a spare-bedroom merchant? Time to start reporting sales to the IRS.

New communications and PR tools offer marketers less costly (and equally effective) alternatives for building brand and product awareness.