Marketing

Sure, your company's website brings in business, but it can also become a revenue generator in its own right.

If it's time to update your look, do so by keeping your company's original appeal. One expert gives five tested tips that will freshen up your company's image while helping you stay focused on what's made you successful.

The owners of a small, custom-made boot business have expertise, tradition, and a good product, but not a plan. A business makeover squad helps a shoemaking couple chart a growth strategy.

The latest addition to a marketing plan? Getting on a show like Project Runway to promote your business. Learn how reality TV may be your ticket to success.

Marketing expert and author Kim T. Gordon coaches you on top networking strategies.

Go beyond cheese baskets and give your clients truly useful gifts that will make a good impression.