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A Marketing Idea so Crazy It Might Work -- Be Painfully Honest about Your Product
Posted: Friday 11/06/09 05:44 PM EST
Creativity counts in hard times, so a mobile home business in Alabama decided to release a self-deprecating, hilarious ad on YouTube to attract customers. Click to watch the commercial and see why over 625,000 people have watched it after just a couple weeks.
From Broke to Rich in Five Years
Posted: Tuesday 10/27/09 03:38 PM EDT
Finding herself out of work and facing £400 ($655) rent payments, Debbie Davis, 29, from Sutherland, UK decided to turn her situation around and found such success that within five years, she's now making £250,000 ($409,639) a year, drives a Mercedes SLK and a BMW X3, and owns her own house. How, you may ask? By breaking out the makeup, of course.
Employee Perks: Giving Them a Car and a Gas Card
Posted: Wednesday 10/28/09 03:17 PM EDT
We've all heard of companies that give their employee of the month the best parking space, but what about also throwing in a sports car and a $150 prepaid gas card? Apparently the plan worked. At the time, Infusionsoft had 30 employees. Now their ranks have swelled to 140.
Warren Buffett Adds High Fashion to His Menu with Trands Suits
Posted: Thursday 10/01/09 01:35 PM EDT
The world-renowned capitalist extraordinaire is adding fashionista to his list of triumphs. This chairman and CEO of Berkshire Hathaway has been getting a lot of attention for his personal investments inlittle-known Chinese clothing line, Trands.
Florida Inmates Turn Up the Heat in the Big House
Posted: Thursday 09/17/09 07:04 PM EDT
A new group of small business entrepreneurs are taking the spotlight at Tampa, Florida's Hillsborough County Jail. Inmates at this minimum security facility are brewing and selling their own line of hot sauces.
Starting a Business on the High Seas
Posted: Thursday 09/03/09 12:04 PM EDT
Filed Under: Small Business, Marketing
Every entrepreneur, before they go into business, dreams of being captain of their own ship. Jake Robinson actually is one. Robinson borrowed an old, existing idea -- advertising by plane and boat -- and married a fairly new technology to it. Click to see his spin on advertising at the beach.
Want to Make Money? Try Working for Free...
Posted: Wednesday 08/26/09 05:28 PM EDT
Working for free can be good exposure, but as the old joke among independent contractors goes, you can die from too much exposure. Sometimes, however, working for free can make sense. Click to see how advertising agency Door Number 3 went pro bono and gained paying clients.
Oprah Winfrey: Slayer of Spam
Posted: Thursday 08/20/09 02:28 PM EDT
She is one of the most powerful people on the planet. She is beloved. She is admired. And she's suing at least fifty businesses along with some-times-guest Dr. Oz. Find out what these companies have done to make Oprah mad.
Small business Marketing Basics
Find out the first steps you should take to market your small business successfully.
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The Startup
The Startup, the web's premiere online reality show for small business owners, is back for its third season! Watch as we follow four entrepreneurs to see how they're making their businesses come to life.
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'The Startup 2'
Backstage Pass
We raise the curtain on 'The Startup 2' to find out how our entrepreneurs dealt with the challenges of running their businesses while you watched.