Marketing 2.0
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Come One, Come All
Are you shouting yourself hoarse trying to get customers to gather around your brand?
Stop using yesterday's marketing tactics to lure savvy 21st-century consumers and review our
round-up of the hottest cutting-edge marketing trends.
Next Slide: Market on the MoveMore From SmallBusiness:
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Mobile Marketing
By 2008, 89 percent of brands will use text and multimedia messaging to reach consumers. With mobile service providers testing wireless credit transactions, phones and PDAs may make plastic obsolete as we become more dependent on these devices.
Next Slide: Go OnlineMore From SmallBusiness:
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Local Online Advertising
Think globally, act locally" is the mantra for entrepreneurs advertising online. Local online ad spending is up 33 percent over last year. Recently, Google announced a local ad program linked to its map service that allows businesses to drive online traffic to their real-world locations.
Next Slide: Court the BoomMore From SmallBusiness:
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Courting Baby Boomers
A baby boomer turns 50 every seven seconds, joining a population segment that will grow by 25 percent in the next decade while others remain flat. Boomers are dynamic consumers -- more open to new experiences and brands than previous generations of older adults.
Next Slide: Syndicate SimplyMore From SmallBusiness:
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Online Syndication
Really Simple Syndication (RSS) is an easy way to send information directly to online subscribers without using e-mail. If used right it can be a boon to marketing your online biz, generating links back to your site and increasing exposure for your online content.
Next Slide: Social MixerMore From SmallBusiness:
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John Lund
Social Networking
Customers are making friends online through social networking sites like MySpace.com, which boasts millions of users, all segmented by age, geography and interests. Create a profile for your business on one of these sites and invite your target market to be your friend.
Next Slide: Your Ad Where?More From SmallBusiness:
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Unusual Ad Placement
From valet tickets and hubcaps to video-emblazoned T-shirts and airport electrical outlets, advertising is popping up in new places. Smart marketers see where people are engaged and target their message in a way that makes sense for how people behave in those places.
Next Slide: Premium-ize MeMore From SmallBusiness:
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Upscale Your Brand
Brands like Coach and Grey Goose vodka mastered the art of taking everyday items and introducing luxury versions at a higher price. Smaller businesses can often upscale brands more easily, reinventing themselves without having to swim up-
stream against their images.
Next Slide: Blog RollingMore From SmallBusiness:
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Blogging
A platform for easy and frequent interaction with customers, blogs are important for businesses that want direct customer feedback and want to get direct input about products and services.
More on marketing with blogs.
Next Slide: It's a Small WorldMore From SmallBusiness:
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The Multicultural Market
By 2010, the buying power of American blacks and Hispanics is expected to exceed the GDP of Canada. Be conscious of cultural images in your marketing and go beyond multicultural casting. Show scenes where the clothing, food and other backgrounds reflect different cultures.
Next Slide: Theme ParkMore From SmallBusiness:
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Experiential Marketing
Young and trendy or sophisticated and elegant -- businesses must figure out the key messages of their brand and find ways for their staffs and locations to reflect that image -- creating an immersive, on-message experience for customers.
Next Slide: Whisper CampaignMore From SmallBusiness:
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Customer Evangelism
From hiring word-of-mouth marketing companies to creating incentives for customer referrals, businesses are placing more importance on customer evangelism. For this to work, companies need to be customer-
centric, finding ways to increase value and inspire loyalty.
Next Slide: More Small BusinessMore From SmallBusiness:
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Marketing Trends In-Depth
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Recent Comments
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