Advertising Campaigns
Buzz-Worthy Ad Campaigns
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Buzz-Worthy Ad Campaigns
Every business hopes their ads will get people talking, or at very least, stick in their heads. Agencies are paid millions to create campaigns with this elusive property. Here are a few that make the grade.
Next: GE's One Second TheaterMore From Fast Company:
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One Second Theater
"One Second Theater" (BBDO): The award-winning GE ecomagination commercial, "Singin' in the Rain," was transformed into a DVR experiment in which viewers could pause frames to get the Hollywood dirt on its dancing elephant star.
Next: eBay's 'it'More From Fast Company:
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eBay's 'it'
"What is "it?" "It" (BBDO): In this playful multiple award-winning ebay campaign, the everyday world interacts with "it" -- the personification of everything from a skateboard to a designer dress.
Next: Axe's GamekillersMore From Fast Company:
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The Gamekillers
"The Gamekillers" (BBH): This multimedia campaign for AXE Dry coaches dudes on how to pick up chicks without getting intercepted by one of 14 archetypal "gamekillers."
Next: My Life, My CardMore From Fast Company:
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My Life, My Card
"My Life. My Card" (Ogilvy & Mather and Endeavor): American Express' highly lauded My Life. My Card. spots feature legendary filmmakers, including Martin Scorsese, Wes Anderson, and M. Night Shyamalan, as well as sports, film, and TV celebrities, such as Tiger Woods and Ellen DeGeneres, revealing pieces of their lives.
Next: The Locker RoomMore From Fast Company:
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Sprint's Locker Room
"Locker Room" (TBWA\Chiat\Day-New York): In this slapsticky Sprint spot, two men compare cell phones with one showing off his cell phone's crime deterrent feature -- by hitting his friend on the head. The "Do Not Attempt" warning on the screen turns up the level of humor.
Next: HP's 'Personal' ComputerMore From Fast Company:
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HP's 'Personal' Computer
"The Computer is Personal Again" (Goodby, Silverstein & Partners): HP's creative spots display the hands of celebrities, with each personality revealed by showing how they use what's on their computers. Olympic gold medalist Shaun White, reality TV pioneer Mark Burnett, hip-hop mogul Jay-Z, and music producer Pharrell were all featured.
Next: Audi's HeistMore From Fast Company:
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Audi's Heist
"The Art of the Heist" (McKinney-Silver): Audi staged a labyrinthine cross-country hunt for a new 2006 A3 "stolen" from its Park Avenue showroom. More than 500,000 people tracked the heist online and through live events, resulting in 10,000 dealer leads.
Next: GEICO's CavemenMore From Fast Company:
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GEICO's Cavemen
"Airport" (The Martin Agency): Geico's sensitive L.A.-based caveman returns in a spot created by The Martin Agency where he passes a Geico advertisement that says, "So easy a caveman can do it," while riding a moving sidewalk at the airport.
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