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Ventures in Babysitting

By CAITLIN LIU
Today's kids are busy and their parents demanding. Twenty-five-year-old Vanessa Wauchope has cashed in on their needs with a million-dollar child-care business.

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When Vanessa Wauchope was growing up in Westport, Connecticut, she spent her free time doing what many teenage girls did for pocket money: She babysat.

For $2.50 an hour, she was a mother's helper, accompanying women from her church as they went to the beach with their children. In high school, she schlepped neighborhood kids around their seaside town in an S.U.V. and went along on family road trips to Nantucket and Martha's Vineyard.

In college, Wauchope studied business and figured her babysitting days were behind her. But when a family tragedy prompted her to move to Manhattan at age 21, she began babysitting again for extra money. She soon found herself with more work than she could handle from worldly, well-to-do parents who were utterly desperate for flexible, part-time child care.

"It got to the point where I had too many clients," says Wauchope. "I began recruiting friends, and it just snowballed from there."

Now four years old, Wauchope's company, Sensible Sitters, is a million-dollar business, with 300 babysitters in New York and 150 in Los Angeles.

Unlike high school sitters of yore, Wauchope's corps of part-time, in-home child-care workers are CPR-trained, available around the clock, and paid by check or PayPal. Like office temps, they sign weekly time sheets, and Wauchope sends them 1099 forms for tax filings. None are minors. Their employment contracts prohibit extreme fashions like pierced eyebrows, microminis, tattered jeans, or exposed boxer shorts while on the job. So far, she's never had to fire someone for improper attire.

"Anyone who goes to our clients' homes is representing our company, and we ask them to look as presentable as possible," says Wauchope, who wears her strawberry-blond hair in a neat ponytail. "Blue hair is not going to go on Carnegie Hill," she adds, referring to the tony neighborhood on Manhattan's Upper East Side.

In exchange for their professionalism, her sitters get a peek at the glamorous lives of well-heeled executives and celebrities and are often asked to accompany clients' families out-of-town to places like Palm Beach, Aspen, Spain, and Italy; some have even traveled by private jet to St. Barts and St. Maarten.

"It's an experience of a lifetime to be with these families," says J.J. Hennessey, 24, who has been posted by Wauchope's agency to jobs in Southampton, Sag Harbor, and Bridgehampton, three towns in New York's posh Hamptons, on Long Island.

Wauchope isn't the only babysitter-entrepreneur. Babysitting is a growing niche in professional services because, for one, its traditional source of labor has been drying up. Neighborhood teens, loaded with homework and college-application-boosting extracurricular activities, have less free time, according to Annie Davis, president of the Association of Premier Nanny Agencies, a nationwide nonprofit group. The push for professional babysitters also comes from a new generation of parents who demand more for everything having do with their precious progeny, say Davis and others.

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7 comments

br1ttany912 07:06:36 PM Jul 04 2009

t reimbursement is unjust. Even more unnerving, though, is the fact that Ms. Wauchope continues to employ unscreened sitters; her demonstrated lack of quality control within the company puts well-paying families and their children at great risk. Let my brief, yet thoroughly vexing experience with Vanessa Wauchope serve as a lesson learned for all clients and sitters, both current and prospective: Sensible Sitters is not so sensible, after all.

br1ttany912 07:05:45 PM Jul 04 2009

ope an email. After several days had passed with no response from Ms. Wauchope, I proceeded to send her another, more urgent email, two text messages and a voicemail message, to all of which she did not respond. However, I did receive her weekly email of babysitting opportunities – evidence that she had accessed her email account. I found her avoidance strange for someone who runs her business and earns her livelihood through her Blackberry. I had reason to believe that she had pulled this scam before; I know several other sitters who encountered similar difficulties and frustrations when they tried to inquire about their overdue paychecks. It was not until my mother used the loaded phrase “legal action” in a voicemail message that Ms. Wauchope finally returned my phone calls. Although the situation was eventually resolved, I am still irked by Ms. Wauchope’s deceitful approach to entrepreneurship. The way in which she attempts to exploit the services of her sitters withou

br1ttany912 07:05:13 PM Jul 04 2009

having a formal conversation with Ms. Wauchope. An unsolicited job offer via text message implied that I was hired as a part-time sitter. In my opinion, the fallible hiring methods exercised by Ms. Wauchope are unsafe and unfair to families who trust the Sensible Sitters enterprise with the security and wellbeing of their children. Luckily for Ms. Wauchope and her clients, I am a trustworthy sitter with years of childcare experience. I eventually met Ms. Wauchope at a group information session at Starbucks in Hampton Bays. She asked some brief questions and informed the group of how we would be paid for our babysitting jobs: we were to submit a time sheet every Thursday in exchange for a paycheck every Friday. When I returned home after the meeting, I immediately submitted time sheets for the jobs I had done so far, expecting a check within the next week or two. When three weeks had passed and I still had not been paid for my work, I became concerned and decided to send Ms. Wauch

br1ttany912 07:03:50 PM Jul 04 2009

I am writing to unveil the truth behind Sensible Sitters, the Hamptons’ “couture childcare” provider. Sensible Sitters is a private babysitting agency servicing families in Manhattan, Los Angeles, and The Hamptons. In the New York area, Vanessa Wauchope serves as the primary liaison between families and sitters. In exchange for exorbitant hourly premiums and membership fees, she provides her clients with the convenience of what they believe to be reliable and secure on-call childcare service. The Sensible Sitters website claims that each sitter is personally interviewed, background-checked, and CPR-trained with a legitimate resume on file. However, in the short time I worked as a sitter for the agency, Ms. Wauchope never interviewed me or performed a background-check; I am not CPR-certified, and Ms. Wauchope never asked me to provide a resume with contactable references. Referred by a friend who was hired under similar circumstances, I babysat for three clients before ever

benlorgservices2 02:00:04 PM May 14 2009

WHATTT "RECESSION"????There is a "Famous" Quote that goes something like this, "The MajorKey To Your Better "Financial" Future Is YOU!"If you are Open-Minded, a BIG Thinker and ready to get your "own"(MBA)Massive-Bank-Account, CHECK THIS OUT!!!What Do You Have To LOSE?>http://www.casshnurface.com

anncms 09:23:28 AM May 14 2009

THERE IS A DIFFERENCE BETWEEN BABYSITTING AND CHILD CARE YOU FOOLS. LOOK IT UP TO KNOW THE DIFFERENCE!!!!!!!!!!

earnvacationsbiz 01:29:37 PM May 20 2008

We searched for an home-based business, and read May 2008 Success From Home magazine from Borders Books. Home travel company was launched and we are enjoying it very much. www.GulliversTravel.worldventures.biz , email is earnvacationsbiz@aol.com , we are finding so many people struggling with keeping their jobs and paying the gasoline prices in their cars.

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