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Snooki's Latest Business Venture? A Line of Flip-Flops

The Jersey Shore favorite expands her entrepreneurial empire with flip-flops sporting pickle and leopard print designs.

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Snooki launches line of flip-flops, selling in stores this winter for $15 to $50.Nicole "Snooki" Polizzi continues her march from Jersey Shore infamy to footwear industry domination, with the announcement that she's launching a line of flip-flops and wedge sandals this winter. The line, including flip-flops with pickle and leopard print designs, will sell for $15 to $50.

Polizzi's company, Snooki Enterprises, is partnering with Long Island, N.Y.-based MeyeWorld LLC, to market the line to specialty shops and mid-tier department stores. "Combining Nicole's unique style and taste with our great design is going to result in some exciting new product for the market," said Danny Kaminer, founder and CEO of MeyeWorld, in a statement.

Snooki launched a line of fuzzy slippers with Louisville, Ky.-based Happy Feet last year and is planning a line of sunglasses to be sold later this summer.

Snooki's Jersey Shore castmates have also proven to be entrepreneurial minded, with Mike "The Situation" Sorrentino selling workout supplements, vodka, a clothing line and iPhone app; and Jenni "JWOWW" Farley launching a tanning lotion and clothing line.

Tags: Jersey Shore business, News, Snooki, Snooki business, Snooki Enterprises, Snooki flip-flops

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