Pay Attention to Niche Markets

"What exactly is a niche market and how do you profit from it? HJMews.com is one of the internet's only high-end cat boutiques. It sells only the best products and it does it in a way that is completely unique: each item comes with a hand-made thank you card and they only advertise the very best products for your feline. HJMews is a concrete example of a business that targets a niche market -- frankly, there aren't that many people out there looking for fashionable or high-end products for their cat. There are, however, enough to warrant a fairly profitable online shop. HJMews takes a niche market -- the high-end cat owner-- and capitalizes on it by emphasizing the quality of their items and the hand-made care that often can't be found in other online shops. What does paying attention to "niche markets" really mean? It means putting an emphasis on smaller audiences for bigger profits."

Liam Sarsfield
Marketing Director
MetaLab
Victoria, Alberta, Canada
www.metalabdesign.com