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Never Make a "Cold" Call Again

There's a reason why you hate cold calls to prospective clients; it's because your clients hate them too. Here's how to take the chill out of cold calling, on both ends of the phone. Research your top five to ten prospective customers thoroughly. Now, write down what you think their chief challenges are and how your offerings could help them. Then craft an opening line based on that information. When you call them, tell them why your companies have great synergy and explain what you can do for them.

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"There's a reason why you hate cold calls to prospective clients; it's because your clients hate them too. Here's how to take the chill out of cold calling, on both ends of the phone. Research your top five to ten prospective customers thoroughly. Now, write down what you think their chief challenges are and how your offerings could help them. Then craft an opening line based on that information. When you call them, tell them why your companies have great synergy and explain what you can do for them."

Julie Steelman
Sales Strategist, Author
The Effortless Yes
Kailua-Kona, Hawaii
www.EffortlessYes.com
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