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Have Stories to Tell
I believe this is and always should be the cornerstone of one’s business: You must have stories to tell and they must be dynamic and captivating. They need to speak to your audience on how your product is going to make them feel like a complete rock star, whether through personal use of your products or the 'wow' factor they produce when gifted to others. The 'About' page is often the first place visitors gravitate to when they find your site. If you don’t have your own compelling story to tell about the genesis of your business, you leave customers to fill in the blanks, inevitably leading them to believe you threw up a storefront to sell them something. Note to business owners: No one likes to be sold.
Posted 5/ 29 11 at 6:00 AM | Tip of the Day
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A A A"I believe this is and always should be the cornerstone of one's business: You must have stories to tell and they must be dynamic and captivating. They need to speak to your audience on how your product is going to make them feel like a complete rock star, whether through personal use of your products or the 'wow' factor they produce when gifted to others.
The 'About' page is often the first place visitors gravitate to when they find your site. If you don't have your own compelling story to tell about the genesis of your business, you leave customers to fill in the blanks, inevitably leading them to believe you threw up a storefront to sell them something. Note to business owners: No one likes to be sold."
Ginger Smith
Founder
Wings
Nashville
www.RideWithWings.com
The 'About' page is often the first place visitors gravitate to when they find your site. If you don't have your own compelling story to tell about the genesis of your business, you leave customers to fill in the blanks, inevitably leading them to believe you threw up a storefront to sell them something. Note to business owners: No one likes to be sold."
Ginger Smith
Founder
Wings
Nashville
www.RideWithWings.com
