Glenn Beck's Next Act? Launching Discount Deals Site Markdown.com

The discount deals site, similar to Groupon, bears the tagline "Value and Values."

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Glenn Beck makes a move into e-commerce, with discount deals site Markdown.com.Watch out, Groupon. Glenn Beck watchers have been theorizing over Beck's next move since it was announced he and Fox News would be parting ways this year. On Monday, his company, Mercury Radio Arts, revealed a surprising project to kick-off Beck's post-Fox career: Markdown.com, a discount deals site with the tagline "Value and Values."

"Sure, we care about revenue and profit, but we care about honesty and integrity just as much," the site explains. "We believe in value, but we also believe in values -- the idea that we should be guided by a set of principles that transcends money."

Markdown.com will offer one or two deals per week. Its first week deals are $10 for $20 worth of chocolates at Chocolate.com ("Glenn loves food and can really get behind the product," Markdown's president and only employee Keith Ferry told Business Insider), and a 55 percent discount on a credit score product from identity theft protection service Lifelock.

"As a small-business owner myself, I understand the daily challenges that entrepreneurs face and how frustrating it can be to get well-deserved attention for a great product or service," Beck said in a statement. "With Markdown.com we will be able to feature these great local and regional businesses right alongside some of the most well-known brands in America."

Ferry confirmed that Markdown could become a platform for smaller businesses that might be a fit with Beck's fans, while noting that their intention is to turn Markdown.com into a "really big business."

According to New York magazine, Beck's earned most of his income outside of Fox News -- his existing businesses, including publications, websites and speaking tours, contributed 90 percent to his reported $40 million income in 2010.

Tags: Fox News, Glenn Beck, Glenn Beck business, Groupon clone, Markdown.com, Mercury Radio Arts, News

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