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Kindle's E-Book Sales Officially Surpass Print Books

The $1 billion e-book industry is growing at its fastest rate in 10 years -- good news for small-business book publishers, authors and readers.

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Kindle's e-book sales officially surpass print book sales -- are you in on the $1 billion e-book industry?Sales of electronic books for Amazon's Kindle have now officially surpassed the sale of print books -- hardcover and paperback combined -- the e-commerce site announced Thursday. To date in 2011, Amazon has sold more than three times as many Kindle books as it did during this same period last year, the company reported in a statement. Overall, Amazon is seeing the fastest year-over-year growth rate for book sales in all formats -- print and digital -- than it has in the past 10 years.

Amazon's first indication that e-book sales were taking off was in July 2010, when Kindle book sales surpassed hardcover book sales on the site, just shy of the 3-year mark of the Kindle's release.

According to a report released in late 2010 by Forrester Research, the e-book market is now a $1 billion industry, with sales expected to reach $2.81 billion by 2015. Small-business owners have had an opportunity to capture a slice of that market through Kindle's Direct Publishing program, which allows anyone to self-publish a book through the Amazon Kindle Store without requiring the backing of a publishing house.

The U.S. Kindle Store currently has more than 950,000 books for sale, and a search turns up more than 5,000 small-business titles. A good portion of the titles listed in the Kindle Store include the work of indie writers like 26-year-old Amanda Hocking, who began self-publishing her work on Amazon and is now one of the top-selling independent authors on Amazon. Hocking, who sells about 100,000 copies of her books a month, charges between 99 cents and $3, and through Amazon's royalty program, she brings in 70 percent of those sales.

"We had high hopes that this would happen eventually, but we never imagined it would happen this quickly -- we've been selling print books for 15 years and Kindle books for less than four years," Jeff Bezos, founder and CEO of Amazon.com, said in a statement.

Tags: e-book sales, Kindle, Kindle Direct Publishing program, News, U.S. Kindle Store

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