Advertisement
The Next Big Idea? SuiteArrival, Toiletries Delivery for Travelers
An bottle of Scope exploding in his suitcase led Michael Lewis to quit his six-figure salary job and start a business in which travelers can order toiletries and have them delivered to their destination.
Posted 5/ 5 11 at 3:30 PM | The Next Big Idea?
Text Size:
A A A
Everyone knows that air travel is a lot less fun than it used to be. Not only do we have to pay extra for things that used to be free, such as food and checked bags, but we're also forced to cram our essential toiletries like shampoos and moisturizers into 3.4-ounce containers or simply do without. One way around this dilemma is to hope that your hotel can provide what you were forced to leave behind, though you'll likely have to settle for something other than your preferred brand. Another option is to go shopping once you reach your destination, something that business travelers in particular likely won't have time for. What, then, is a busy traveler to do?That's exactly the question Michael Lewis faced when he flew from New York City to California to attend an eBay developer conference in 2007. Lewis, who traveled extensively as a developer of videoconference technology for employers like HP and Citrix, reached a breaking point when, after arriving at his hotel, he found that a bottle of Scope he packed into a checked bag had exploded all over his clothes. "I was the mintiest-smelling attendee," he says.
His messy realization got him thinking about how he could tap a business model similar to that used by Netflix, which delivers movies through the mail, or Fresh Direct, where customers can go online to arrange for grocery deliveries, as a way for travelers to schedule a delivery of their favorite toiletries wherever they might be headed. "I thought it would be great to find a way to show up somewhere and have my stuff already there," he says.
He began researching the potential for his idea in his spare time, bouncing ideas off friends and colleagues to gauge their interest. The more he asked around, the more convinced he became that he was onto something big -- especially when he encountered a naysayer. "Everyone told me that even if they liked the idea, it was the worst possible time to start a business," Lewis says. "That just got me more excited, because it meant I would have to face less competition."
In November 2008, he contracted a Web development firm to build a prototype of what was soon to become SuiteArrival.com, which debuted on Feb. 1, 2010, and quickly attracted the attention of both the print and social media, not to mention advertising and branding partners. True to his vision, Lewis, who quit his job to run his new company in mid-2009, constructed an easy-to-use Web interface where travelers can shop from prepackaged and TSA-approved travel kits containing deodorant, conditioner and hairspray or load their shopping cart with their own customized choices, as SuiteArrival offers a growing variety of brands and products to choose from. Then, once their package is complete, customers need only select a time and drop-off destination where they can plan to rendezvous with their gear.
Looking back on his journey, where he swapped a six-figure salary for 24-hour workdays and a mattress on the floor at night, Lewis, 30, attributes the evolution of what started as a great idea into what he hopes will grow into a great business as "endless hustle." "We're doing something no one else is doing," he says. "But we need to keep working and changing, because sooner or later, we'll face competition, and we want to be ready for it."

- 'Marriage Penalty' Could Make Costly Return - CNNMoney
- Oil Rises on Optimism for Cliff Deal - FOXBusiness
- Dow 2012: The Studs and Duds - InvestorPlace
- Turning the Corner: Why 2012 Wasn't as Bad as You Think - The Motley Fool
- World’s Longest High-Speed Rail Line Unveiled In China - IBTimes
- FORGET THE DEFICIT: Here's The Real Reason Liberals Want To Hike Taxes On The Rich - Business Insider
- CEOs to Fire in 2013 - 24/7 Wall St.
- DailyFinance Market Minute - DailyFinance
Neal Jenson: Best Available Free Software for Your Business

Comments (Page 1 of 1)
Next will be yarn, and needles or hooks. Projects to knit or crochet "on the fly!(tm)" Great for the avid stitcher!
all points yarn dot com
Morgan
I have found most hotelshave everything I need for free all I have to do is ask. (If the room is more than $50.00 anyway) If you need something unussual, like a replacement charger for cell phone or lap top ask them to see if any in lost and found, ussually they have hundreds, last but not least ask if anybody left cd of movies, music or games, if it is more than a month old they will gie it to you. Have also picked up a nice set of unclaimed raybans that way. Also ask the maid if you want any beer ,wine or champaign, Lots of unopened bottles left in fridge at check out, I tipped maid $10 and had enough for party for 20 one weekend
i travel 3 days a week and have no problem packing my stuff however I know girls have so much s.....t
www.chewablebrush.com and add to your products......
Great idea ~ Are you looking for employees??
trying this idea? you should get some feedback first via www.startupsurveys.com before delving into it!