Entertain Your Shoppers

Ever walked by a chocolate shop with a big glass window and seen the chocolatiers working their magic? If so, chances are you were tempted to go in and buy something sweet. Same thing goes for online stores: If you grasp customers' attention right from the get-go and entertain them a bit, they’ll be more likely to shop. Rachel Comey men’s shoes has its entire catalog presented through a movie-like scenario. It's engaging, fun and keeps shoppers where they're supposed to be -- browsing the products.

Text Size:

A A A
"Ever walked by a chocolate shop with a big glass window and seen the chocolatiers working their magic? If so, chances are you were tempted to go in and buy something sweet. Same thing goes for online stores: If you grasp customers' attention right from the get-go and entertain them a bit, they'll be more likely to shop. Rachel Comey men's shoes has its entire catalog presented through a movie-like scenario. It's engaging, fun and keeps shoppers where they're supposed to be -- browsing the products."

Harley Finkelstein
CPO (Chief Platform Officer)
Shopify
Ottowa, Ontario, Canada
http://www.shopify.com
Coming soon
Advertisement

Tip of the Day

  • August 8 2011
    "Today's businesses need to recognize that customer loyalty goes a long way. Re-evaluate your approach to customer service. If you are...
    Continue Reading
  • August 5 2011
    "People love seeing who is behind the company and they love hearing what you have to say -- not necessarily selling but giving tips on what...
    Continue Reading
  • August 4 2011
    "Small businesses leaders should always devote time and effort to involving themselves in their local communities. Whether you're in a large...
    Continue Reading
  • August 3 2011
    "You need to recognize talent and reward your key executives within your company. One of the key strategies to maintaining top talent is to...
    Continue Reading
View all Tips »

Latest OPEN Forum Insights

Presented by american express

Coming soon
Latest Videos
View all »
Expert Take
View all »