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Provide Extra Personalized Service

Much like an upscale boutique shop, online stores have the opportunity to set themselves apart from the competition by offering high-end service. For example, Melondipity is a baby store that understands its target audience. Moms are always on the go and aren’t always in front of a computer. Knowing this, Melondipity uses SMS technology to communicate with its clients by sending specials and discounts via text messages

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"Much like an upscale boutique shop, online stores have the opportunity to set themselves apart from the competition by offering high-end service. For example, Melondipity is a baby store that understands its target audience. Moms are always on the go and aren't always in front of a computer. Knowing this, Melondipity uses SMS technology to communicate with its clients by sending specials and discounts via text messages."

Harley Finkelstein
CPO (Chief Platform Officer)
Shopify
Ottawa, Ontario, Canada
http://www.shopify.com
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