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Apple Named Top Brand By Small-Business Owners
The ranking by The Business Journals was based on a survey of 2,000 business owners.
Posted 3/ 25 11 at 5:00 PM | News, Technology, Business Products & Services, Computer Hardware, Software, Inventions & Innovations
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Apple. was named the Top American Brand by The Business Journals on Friday as part of its eighth-annual American Brand Excellence Awards, which recognizes brands that best meet the needs of small- to midsize businesses. In selecting the winners for the annual awards, The Business Journals, a Charlotte, N.C.-based media firm that helps companies target business decision makers, asked 2,000 small-business owners and managers to rate more than 250 brands based on criteria such as "easy to do business with," "industry leader," "forward thinking," "for growing companies" and "behaves ethically."In addition to the grand prize, Apple also took the award for Top Technology brand. Winners for the five other categories included: UPS for Business Services, Visa for Financial/Insurance, Staples for Retail, Verizon Wireless for Telecommunications, and Southwest Airlines for Travel.
"The American Brand Excellence Awards are unique in that they represent how business owners and managers feel about the companies that best support their businesses and help them succeed," Michael Olivieri, chief revenue officer of American City Business Journals, said in a statement.
For an in-depth look at the 25 brands recognized as part of the study, check out Portfolio.com.
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Comments (Page 1 of 1)
I strongly disagree! I reciently acquired I-Phone 4. It was an excellent phone with one major exception: The lack of Adobe Flash and the phones/technology unwilling to parse a JPGE file makes this phone and product inferior in all respects! Steve Job get your act together!
Apple is doing exactly what they did when they introduced their first computers. They were great, some thing new and everyone was using them BUT in a few years they grew stale as everyone else passed them and they were left in the dust. Well they have again introduced some neat tech but it does fall short as usual for their philosophy. They will fall into obscurity again. They shold be given credit (again) for getting all others to think of the cool things that can be brought out, but thats about it. Watch Google !!
Apple is for girls............you know what I mean !