Take a Chance on Marketing

"The last couple of years, many companies' knee-jerk reaction was to cut marketing spending and cross their fingers that their customers wouldn't forget about them. What's more, they were so afraid to fail that they stuck their heads in the ground, and turned what little marketing outreach they had even more vanilla, playing it safe. The companies and brands that stayed above ground and launched new, attention-grabbing work rocketed ahead, since so few competitors stood in their way. Now, as we're nursing the hangover from the recession, with nothing left to lose, companies must be willing to take the risks they should have taken one to two years ago. Now is the time to try those things you never tried before -- if you've been marketing via the same medium, using the same message with the same features, use this opportunity to try something different."

Suzanne Kyba
Vice President, Brand Strategy
Door Number 3
Austin, Texas
www.dn3austin.com