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What's That Collar Really Made of? New Bill Calls for Fur Disclosure

Under current law, companies are not required to label fur items if they are valued at $150 or less.

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Collared: A new bill that would require companies to disclose the use of any fur is on its way to President Obama's desk.More than 50 million animals are killed each year in the name of fashion -- and shoppers do not always know which garments are made with real fur versus faux fur. But a new bill, which passed the Senate this week and now heads to President Obama's desk, will require clothing makers to disclose all uses of fur.

On Tuesday, the Senate passed the Truth in Fur Act, calling for stricter labeling on fur items (it passed the House in July). Under current law, which dates back to the 1950s, the use of fur does not need to be disclosed if the article is valued at $150 or less -- which exempts 13 percent of fur items sold in the United States. If signed into law, the Truth in Fur Act will require designers to label all real fur.

According to Michael Markarian, COO of the Humane Society of the United States, investigations by his organization found that many retailers and designers sell apparel adorned with real animal fur that is either unlabeled or falsely advertised as "faux fur" because of the increasing stigma associated with buying real fur. And the $150 cut-off is rather lenient. Markarian contends a coat could have a collar or cuffs adorned with fur "from 30 rabbits ($5 each), nine chinchillas ($16 each), three foxes ($50 each) or three raccoon dogs ($45 each)" -- and therefore not require a label.

While compliance may pose a new challenge for companies in the clothing world, Markarian said he is "pleased" that the new law requires the full disclosure that his and other organizations have been hoping for to protect both animals and consumers.

Tags: fake fur, fur bill, fur bill Obama, fur law, News, real fur, Truth in Fur Act

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