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The former reality-star-turned-entrepreneur's line of apparel and accessories has struck a chord with consumers -- and could be the first celebrity label to top $1 billion.
Posted 12/ 8 10 at 8:30 PM | News, Advertising & Marketing, Sales, Leadership, International Business, Consumer Products & Services, Retail, Show Business
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Jessica Simpson just got engaged to former NFL player Eric Johnson, but the pop-singer/reality star/entrepreneur has something else to smile about: Her fashion empire will reportedly bring in a whopping $750 million in revenue in 2010. What's more, Simpson's eponymous collection is expected to be the first celebrity label to top $1 billion in annual sales. Not bad for someone who was dismissed as a "dumb blonde" after famously asking whether Chicken of the Sea tuna was chicken or fish.The Richardson, Texas-born Simpson, 30, forayed into fashion in 2007, and her empire has penetrated more than 20 fashion categories -- including shoes, perfume, jeans, lingerie, swimwear and watches. Vince Camuto, the founder and CEO of Camuto Group, which licenses Simpson's wares, has a simple explanation for the success of the Jessica Simpson brand: She's likable.
"She is the girl next door and has great product that surrounds her," Camuto told WWD. "People like her. People look at her as a style icon."
Simpson, who acts as her brand's creative director and has a net worth of $100 million, shows no signs of slowing down. In 2011, she plans to launch a sportswear line of jackets, knits and dresses.
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Comments (Page 1 of 1)
Jessica's line is Fabulous! I love everything she has...from shoes to apparel. The quality is a excellent. I highly recommend it for everyone.
Skanke'
sheep with no taste buy her crap!!!!!!!!!!!!!!
style icon........i don't think so.
Good for you, Jessica!! Love your shoes..
Good for her! She embodies the Capitalist spirit in this country. The losers and wanna be communists are probably griping, where's my cut! That socialist crap is over, the liberals are eating each other.
Oh JD why did you even bother to waste your time commenting. No one cares about your political view sweetheart. Blah Blah Blah is all we here...........
Stay on topic you freaks!!! This is NOT about politics!!! Get a life
I'll give a thousand for the panties she takes off tonight. ARH!!!
When I saw the name Simpson, I thought it might be OJ Simpson, not Jessica. OJ Should launch his own line of clothing. Maybe call it "CONVICT" or "LOCK UP"!
Her stuff is very stylish and hip in my opinion. Her shoes rock. Good for her, she is a good girl and deserves this.
Go for her. Wow has she put on some serious weight!! Jess, go easy on the deserts.
Hey Glenn
With Jessica's big weight and finacial gains, she's literally become one of the "fat cats" - meow! That said, she's still a good looking woman who is creating some success for herself.
Tony Romo, eat your heart out!!