Richard Branson Loses Bet, Must Dress Up as 'Stewardess'

The Virgin Group founder will dress up as a female flight attendant on a trip from Kuala Lumpur to London, after losing a bet to AirAsia CEO Tony Fernandes. All for charity, of course.

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Ready for takeoff: Sir Richard Branson will dress up as a stewardess after losing a bet to AirAsia CEO Tony Fernandes.Sir Richard Branson has worn a lot of hats in his entrepreneurial career. But never a stewardess' pillbox hat. Until now. The founder of Virgin Group, which includes Virgin Atlantic, will dress up as a "stewardess" on an upcoming AirAsia flight, after losing a bet with his AirAsia counterpart.

Branson, who owns Virgin Racing, made the bet with Lotus f1 boss Tony Fernandes, the founder and CEO of AirAsia. They agreed that the man whose team lost at Sunday's Formula One championship would serve as a stewardess on the winner's airline. Although both teams ended Sunday with zero points (both were making their Formula One debut), Lotus' finishing positions outranked those of Virgin Racing. Now Branson, a member of the AOL Small Business Board of Directors, will don a red stewardess outfit on a flight from Kuala Lumpur to London.

The date of the flight has yet to be announced, but seats will be auctioned online, and all the proceeds will go to charity.

"The aim is to raise as much money as we can for a good cause, so the discomfort Richard will go through is worth as much as it possibly can be," Fernandes said.

Tags: AsiaAir, Formula One, News, Richard Branson bet, Richard Branson Tony Fernandes, Richard Branson Virgin, Sir Richard Branson, Tony Fernandes, Virgin Atlantic

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