Kardashians Offer Prepaid MasterCard For Kids

Kim, Kourtney and Khloe Kardashian's latest business venture is a prepaid card aimed at teens.

Text Size:

If you're looking for a model of fiscal responsibility, you probably wouldn't think of the Christian Louboutin-strutting, Chanel-toting Kardashian sisters. But the entrepreneurial trio of Kim, Kourtney and Khloe are backing the Kardashian Kard, a prepaid MasterCard for kids as young as 13.

The Kardashian Kard website says teens can "enjoy the benefits of a credit card without the penalties, high interest rates and debt," but some consumer advocates are worried that such cards target impressionable youth and will not teach tenets of money management. The Kardashian prepaid MasterCard costs $99.95 for a year or $59.95 for six months, with a $7.95 fee per month thereafter -- fees that do not include money actually loaded on the card.

The Kardashians aren't the first celebrities with prepaid cards -- hip-hop mogul Russell Simmons launched the Visa RushCard in 2003.

Tags: Dash, Dash Kardashians Dash New York, Kardashian card, Kardashian Kard, Kardashian MasterCard, Keeping Up with the Kardashians, Khloe Kardashian, Kim Kardashian, Kourtney Kardashian, MasterCard, News, prepaid MasterCard

Comments (Page 1 of 1)


Tip of the Day

  • August 8 2011
    "Today's businesses need to recognize that customer loyalty goes a long way. Re-evaluate your approach to customer service. If you are...
    Continue Reading
  • August 5 2011
    "People love seeing who is behind the company and they love hearing what you have to say -- not necessarily selling but giving tips on what...
    Continue Reading
  • August 4 2011
    "Small businesses leaders should always devote time and effort to involving themselves in their local communities. Whether you're in a large...
    Continue Reading
  • August 3 2011
    "You need to recognize talent and reward your key executives within your company. One of the key strategies to maintaining top talent is to...
    Continue Reading
View all Tips »

Latest OPEN Forum Insights

Presented by american express

Coming soon
Latest Videos
View all »
Expert Take
View all »