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AOL Launches Deal-of-the-Day Site Wow.com
Wow.com now offers daily deals at retailers and other small businesses in Boston, Philadelphia and Washington, D.C. -- with more cities on the way.
Posted 11/ 11 10 at 6:00 PM | News, Advertising & Marketing, Sales, Online Business, Consumer Products & Services, Food & Beverage, Retail, Inventions & Innovations
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With the growing popularity of Groupon and other deal-of-the-day sites, AOL has joined the party with the launch of Wow.com. In addition to a national deal each week, Wow currently offers daily deals at local businesses in Boston, Philadelphia and Washington, D.C, and will soon expand to other cities.Wow offers discounts of 50 percent or more at retailers, restaurants and other venues. In addition to providing increased foot traffic from the deals, Wow offers merchants the opportunity to promote to AOL e-mail subscribers and AOL.com users, providing greater marketing reach than other daily deal sites.
The site, which officially launched on Wednesday, offered deals for a winery and spa during its first day. Wow has no minimum qualification to purchase the deal (unlike Groupon's "tipping point," where a certain number of shoppers have to commit to it), and Wow plans to "keep it simple" and avoid gimmicks and games.
"Wow.com is a win-win for consumers and local businesses," Bud Rosenthal, general manager of AOL Paid Services, said in a statement. "Consumers get great savings and businesses enjoy a great way to acquire new, loyal customers on top of unparalleled brand exposure."
For more information on becoming a featured business, visit Wow.com or e-mail the Wow sales department at sales@wow.com.
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Comments (Page 1 of 1)
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