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Survey Says: Most Consumers Still Want to Buy American

Despite partisan divides, American pride is alive and well in the nation's malls, according to a new survey.

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National passtime: Americans love to shop and a new survey says they still love to buy American.Amidst all the partisanship in the country, most Americans still agree upon something -- they like products made in the USA. Small-business owners are also in agreement. They're not ready to retire, maybe not ever. Here's a closer look at some of the latest small-business surveys.

USA! USA!

National pride is alive and well when it comes to shopping. In a recent Harris poll, 61 percent of Americans said they are more likely to purchase a product when it's advertised as "Made in America" while only 3 percent are less likely to buy it. (For 35 percent of U.S. adults, "Made in America" doesn't influence them either way.)

Midwesterners and people over 55 are the most likely to be influenced by the Made in the USA factor. However, even among those least influenced (consumers 18-34 and Westerners), more than 40 percent said they were more likely to buy a product bearing the red, white and blue.

What Retirement?

When do you plan to retire? For almost half (47 percent) of small-business owners, the answer is "never," according to the results of a recent Wells Fargo/Gallup Small Business Index poll. Another 41 percent say they will cut back on work but stay involved with their business after retirement. The percentage planning to stop working altogether dropped to 10 percent, down from nearly twice that level in 2005.

While more than 60 percent of small business owners say they have changed their retirement strategy due to the economic downturn, money isn't their sole motivator for wanting to work longer. When asked, if money were no object, which of four things they would do today:
  • 51 percent say they would continue working full- or part-time in their current business.
  • 28 percent say they would retire completely.
  • 18 percent say they would start another business.

Personally, I'd be bored out of my mind retiring (although taking a vacation might be nice -- someday).

In Other News

The high cost of hiring a lawyer keeps most small-business owners (51 percent) from seeking legal representation, even though 25 percent of them say legal issues are the biggest risk their companies face, according to online legal service provider Rocket Lawyer.

Meanwhile, more Americans will be shopping online this holiday season. A report from eMarketer says online retail sales for the fourth quarter are expected to rise 13.7 percent to $51.4 billion. This is expected to drive 2010 annual online retail revenues to more than $162 billion, up nearly 13 percent from 2009.

And Sage North America reports that only 7 percent of entrepreneurs think the government is doing enough to help small business, and 16 percent say they benefited from the American Recovery and Reinvestment Act of 2009.

Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit SmallBizDaily.com to sign up for her free TrendCast reports.

Tags: Business Trends, buy American, eMarketer, Gallup, Harris poll, Made in America, Made in the USA, planning retirement, retail, retail trends, retirement, Rieva Lesonsky, Rocket Lawyer, Survey Says, Wells Fargo

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