Madonna Muscles Her Way Into the Fitness Industry

The Material Girl's Hard Candy Fitness will open its first location in Mexico City, with plans for others across the globe.

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Material girl power: Known for her own fitness routine, Madonna will launch a chain of fitness clubs later this month.Everyone knows that Madonna, 52, has some serious biceps and a penchant for yoga, so it's only fitting that she's making a foray into the fitness-club world. The first Hard Candy Fitness will launch this month in Mexico City with a 30,000 square-foot space. The gym will boast top-notch cardiovascular equipment with personal viewing screens, a juice bar and cafe and "lavish" locker rooms with saunas and steam rooms. Some exercise classes will include yoga, zumba, cardio kickboxing and capoeira.

"Hard Candy Fitness is a one-of-a-kind experience merging fitness with entertainment," Chris Dedicik, Hard Candy's managing director, said in a statement. "We are dedicated to exceeding the expectations of our members."

Having worked out in gyms around the world during her many concert tours, Madonna has apparently developed a keen eye for what a gym should and shouldn't be. Hard Candy is a joint venture between the Material Girl, her manager Guy Oseary and Mark Mastrov, chairman of New Evolution Ventures who helped launched the 24-Hour Fitness chain. After Mexico City, Hard Candy plans to open locations in Russia, Brazil, Argentina, Europe and Asia.

This fall, Madonna also will be busy launching a teen clothing line, Material Girl, with daughter Lourdes.

Tags: celebrity business, Guy Oseary, Hard Candy, Hard Candy Fitness, Lourdes, Madonna fitness, Madonna fitness club, Madonna gym, Madonna Mexico City, Material Girl, News

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