'The Situation' Spawns Another Business Venture

Jersey Shore star Mike "The Situation" Sorrentino recently released an official iPhone app.

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The Jersey Shore cast members are no strangers to entrepreneurship -- Jenni "JWOWW" Farley has launched a new clothing line, Paul "DJ Pauly D" DelVecchio continues to grow his DJ business, and Mike "The Situation" Sorrentino presides over a burgeoning business empire that includes a workout supplement, a clothing line and a soon-to-be-released DVD and book. Now Sorrentino, who could pull in $5 million this year, according to at least some estimates, and is set to appear on the next season of Dancing with the Stars, has yet another business to add to his resume -- an iPhone app.

Sorrentino's latest venture is an official app aptly named "The Situation," which allows Sitch fans to "Stay up to date with The Situation, enter contests and even text message with The Situation himself," according to its iTunes description. The app is available on for $4.99, can be found in the "Entertainment" category and runs on the iPhone, iPod Touch and iPad.

Users can choose from five main options -- Workout (Sorrentino's daily workout routine), GTL Finder (which locates the nearest gyms, tanning salons and laundromats), Grenade Dodger (a game where players help an animated Sorrentino avoid unattractive women), Message Mike (which allows users to post on Sorrentino's Facebook page) and Sound Board (an audio catalog of classic Situation'isms).

Thus far, the app has not received any ratings or reviews.

Tags: iTunes, Mike Sorrentino, Mike The Situation Sorrentino, Mobile, News, Situation iPhone app, The Situation

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