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Survey Says: Why a Happy Employee Is a Productive Employee

Happy employees say they spend twice as much time "on task," according to a new survey.

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So happy together: Happy employees say they spend twice as much time Is that a light at the end of the economic tunnel? Let's hope it's not a freight train. The good news: Rich women are starting to spend more. The bad: If your staff's not happy, chances are they're not very productive either. Here's a closer look at some of the latest small-business surveys.

Happiness Pays Off

While keeping your employees happy may be considered a nice thing to do, new data from research and consulting firm company iOpener shows it's actually a smart operating strategy as well. iOpener examined how much time employees spent "on task." For happy workers, it was 80 percent of the workweek. For unhappy workers, it was just 40 percent.

As if that's not bad enough, unhappy employees are not planning to leave anytime soon. Instead, they plan to stay at their jobs for about three years, even though before the recession they said they were planning to move on in six months.

I've said for years that keeping your team happy is more than just "fluff" -- it's essential to building a strong organization. Got unhappy employees? Either you -- or they -- have some shaping up to do. Otherwise, as this survey indicates, you're going to have a bunch of slugs on your hands. And in this economy, no small business can afford to carry dead weight.

Affluent Women Spending More

Growth in spending among wealthy Americans is coming from a new source, according to a white paper from American Express Business Insights. The report looked at the spending habits of affluent Amex cardholders (those with annual incomes of $150,000 or more) pre-recession, during the recession and during the current modest recovery.

While men age 45 and up have typically driven spending growth, Amex found that women under 45 spent slightly more (4 percent) during the recession, and a lot more lately -- their recovery spending grew 23 percent. Meanwhile, men 45 and over spent 5 percent less during the recession, though they've increased their spending by 15 percent in the recovery.

If you're targeting affluent customers, this may be good reason to focus on women, whose spending on charity, children and fitness all increased both during and after the recession. This doesn't surprise me. When we see great need, women are more likely to give, and buying stuff for their kids is the last thing they'll trim. As for the fitness, well, I just bought new sneakers.

Small Businesses See Glimmers of Hope

Small businesses are still facing uncertain times, according to the latest Office Depot Small Business Index, a survey that gauges economic trends. Small businesses in the survey were fairly evenly divided about economic recovery: 55 percent report no change in their outlook, but 45 percent are seeing signs of growth.

What are those bright spots? More than half (58 percent) report an uptick in the number of customers, and 49 percent say those customers are spending more. I sure hope this is a sign of things to come.

Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company that helps entrepreneurs start and grow their businesses. Follow Rieva at Twitter.com/Rieva and visit SmallBizDaily.com to sign up for her free TrendCast reports.

Tags: American Express, Amex, Amex OPEN, economic recovery, HR, iOpener, management, managing employees, Office Depot, Rieva Lesonsky, spending, Survey Says

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