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Go Green -- the Right Way
People are jumping left and right on the green bandwagon. As they say, green is the new black. But in reality, transparency is the new green. If you decide to make your company or product line more sustainable, be open, honest and transparent with your customers. Tell them the good, the bad and the ugly. Information moves fast these days, and anything you try to hide will be discovered. Accusations of greenwashing can be very detrimental to your business.
Posted 9/ 6 10 at 6:00 AM | Tip of the Day
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A A A"People are jumping left and right on the green bandwagon. As they say, green is the new black. But in reality, transparency is the new green. If you decide to make your company or product line more sustainable, be open, honest and transparent with your customers. Tell them the good, the bad and the ugly. Information moves fast these days, and anything you try to hide will be discovered. Accusations of greenwashing can be very detrimental to your business."
Jeremy Litchfield
Atayne
Brunswick, Maine
www.atayne.com
Jeremy Litchfield
Atayne
Brunswick, Maine
www.atayne.com
Comments (Page 1 of 1)
Going green is like using antibacteria soap. It takes away the good that we need to be healthy. This "green thing" is a farce!