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Facebook Sues Teachbook for Using 'Book' in Its Name

Facebook filed a lawsuit against the social-networking site for teachers, claiming trademark infringement.

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What's in a name? Facebook has filed a lawsuit against Teachbook, claiming trademark infringement.Facing continued criticism over privacy issues and the upcoming release of a movie about its controversial founding, Facebook is now coming under fire for filing a trademark infringement lawsuit against a small startup called Teachbook.

Facebook's attorneys filed the case earlier this month against Teachbook, claiming that the Northbrook, Ill.-based social-networking site for teachers is only using "book" in its name to benefit from Facebook's popularity. Facebook's lawyers also argue that some people might associate Teachbook with Facebook and express concern that the word "book" might become a generic word for social-networking sites.

Teachbook's managing partner Greg Shrader denies the claim, noting that the U.S. Patent and Trademark Office had no problem with the name when he started the trademark process for Teachbook in 2009.

Even if Facebook's attorneys have a case legally, the lawsuit has become a public-relations headache already. A Time.com columnist recently speculated that because Facebook is trying to trademark the words "face" and "book," the company will soon want to trademark all nouns. "Facebook is definitely getting too big for its britches," read another commentary from MSNBC.com, And TechCrunch calls Facebook "a bully."

Tags: Facebook case, Facebook lawsuit, Facebook movie, Mark Zuckerberg, News, Teachbook, Teachbook lawsuit, The Social Network

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