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Survey Says: Why Women May Love Facebook and Twitter More Than Shoes
Almost half of women ages 18 to 34 consider themselves "Facebook addicts" and 15 percent of moms check Twitter "every waking moment," according to new research.
Posted 7/ 28 10 at 5:45 PM | Business Trends, Technology, Advertising & Marketing, Sales, Online Business, Consumer Products & Services, Media, Retail, Telecommunications, Inventions & Innovations
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Are you trying to reach women with your marketing efforts? New research confirms that whether you're targeting college students, 20-somethings or moms, you need to be using social media. But reaching out to consumers isn't the only reason to use social media -- more companies are finding social networking sites are also the best place to land new employees. Here's a closer look at some of the latest small-business surveys.Young Women "Addicted" to Facebook
Almost 40 percent of women ages 18 to 34 admit they're "Facebook addicts," according to a new study by Lightspeed Research for Oxygen Media Group. And most -- 57 percent -- say they talk to people more often online than they do face to face.
Marketing takeaway: Young women are key consumers. If they're on Facebook, you need to be there, too. It's a great opportunity to get in front of them during key moments of their day.
Moms Mad About Twitter
Lucid Marketing surveyed moms who describe themselves as "hooked on Twitter" and found that 54 percent of Twitter-using moms check their feeds 10 or more times per day. Just 13 percent check once a day or less, while 15 percent claimed to check it "every waking moment." The main reasons moms follow businesses on Twitter:
- To find out about the company's products or services (67 percent)
- Because they're already customers of the business (67 percent)
- To get deals (60 percent).
What does it mean to you? If you're marketing to moms, Twitter is a smart way to keep your business top-of-mind with them. Be sure you're providing useful and interesting information -- this was crucial to 68 percent of moms in the survey.
Businesses Go Social When Hiring
Businesses are getting hooked on social media as a hiring tool, according to new research from Jobvite. Nearly 75 percent of companies in the survey report using social networks to recruit candidates, while just over 58 percent had hired someone they found that way.
The most popular social tool for hiring, LinkedIn, was used by nearly 80 percent of companies in the survey -- about 90 percent of those had hired a candidate they found through LinkedIn. Facebook was used for recruiting by 55 percent of respondents, and led to hires for 27.5 percent; Twitter was used by 45 percent of companies and resulted in hires for just over 14 percent. Nearly 50 percent of employers plan to increase the amount they spend recruiting on social media; more than one-third plan to spend less on job boards and search firms.
The writing is on the (Facebook) wall: If you are looking to hire, low-cost or even free methods like social media can get even better results than the more traditional ways. This makes lots of sense to me -- I've heard complaints for years about the inefficiencies of the job boards.
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Comments (Page 1 of 1)
those folks are seriously disturbed.
FACTS:
40% of all Americans work in low wage service sector jobs.
The nation's number one employer is WalMart.
The average American family has a net worth of less than $10K.
And yet, Americans waste so much time on such nonsense items because they are so insecure and know deep down they are worthless. They are so desperate to "look" important, rather than really "being" important.
The dumbing down of America continues.
I will have no sympathy for people when their time comes and they have to work until they die or sit around complaining how no one "took care" of them.
Green Tea is the best remedy for Facebook Addiction (FAdd)... Bathing in a tubfull of marachino cherries is faster, but cost prohibitive. Use the naturally-sweetened Green Tea, chilled. It has never been known to fail.