eBay Millionaires

Power Sellers

Anyone can list a religious-icon adorned grilled-cheese sandwich on eBay, sell it for tens of thousands of dollars and feel like they had a good day. But what does it take to reliably and regularly sell millions of dollars in products each year? These eleven eBay millionaires know.

Here are their secrets.

David Wirtenberg, 28

Outrageous Auctions
eBay User ID:outrageousauctions
Location: New York City
2006 Sales: $8 to $10 million
Description: Engagement rings, wedding bands and other jewelry
Secret: "Most of my diamond auctions start at 99 cents. Sometimes I lose money; sometimes I make money. I do whatever makes the customer happy."

Inside His Business

Marat Denenberg, 25

Narro Corp.
eBay User ID: narro
Location: Hackensack, New Jersey
2006 Sales: $1.8 to $2.3 million
Description: New and refurbished disk drives and other computer hardware
Secret: "I'm pushing the business forward on a daily basis. To a large extent, there's no finish line."

Inside His Business

Eran Dekel, 28

DeCalo Fashion
eBay User ID: decalofashion
Location: Mineola, New York
2006 Sales: More than $2 million
Description: Designer menswear at 40% to 80% below retail
Secret: "The analytical capabilities I learned in college really prepared me for this type of business. You have to perform quantitative and qualitative reasoning to determine what to sell."

Inside His Business

Amy Mayer & Ellen Navarro, both 25

Express Drop
eBay User ID: expressdropchicago
Location: Chicago
2006 Sales: More than $1.4 million
Description: eBay drop-off store selling on consignment for individuals and high-end retailers
Secret: "We see everyone as a potential client, from the grandma on the street to Nordstrom."

Inside Their Business

Chris & Lisa Rush, 30 & 26

HiFiSoundconnection
eBay User ID: hifisoundconnection
Location: Springfield, Missouri
2006 Sales: $8 million
Description: Audio and stereo equipment for use in home and car
Secret: "We sell to 15- to 25-year-olds, and they are really impatient -- people who click and make instant purchases. Our biggest motivator is providing them good service."

Inside Their Business

Dan Glasure, 31

Dan's Train Depot
eBay User ID: dans.train.depot
Location: Ocala, Florida
2006 Sales: $2.5 million
Description: Model trains and train accessories
Secret: "Find a niche, something that you have a knowledge and passion for. For me, it was toy trains! And find good help -- you cannot do everything by yourself."

Inside His Business

Mordy Eisenberg, 30

GSM Cellular
eBay User ID: gsm-store
Location: Airmont, New York
2006 Sales: $2.5 to $3 million
Description: Computer equipment and accessories for cell phones, iPods and digital cameras
Secret: "eBay is a giant market. A lot of the buying & selling rules of the stock market apply -- don't flood the market and don't show your hand."

Inside His Business

Tiffany Tanaka, 24

Wesellthings4u.com
eBay User ID: wesellthings4u
Location: Honolulu
2006 Sales: $2.7 million
Description: eBay drop-off store selling items on consignment
Secret: "Many people don't want to sell on eBay by themselves. Our customers are older and want us to sell for them, or they're younger than me, and we're just saving them time."

Inside Her Business

James Anderson, 28

Anderson's Wholesale
eBay User ID: andersonswholesale
Location: Mesa, Arizona
2006 Sales: $2 million
Description: iPod accessories and "metaphysical" items such as swords, chalices, runes and wands
Secret: "The key to success on eBay is finding items that sell and sell often. You can have 10,000 items listed, but if they don't sell, you're losing money."

Inside His Business